![]() Everyone should be proud of their buns.įinally, it was topped off by fried shallots, the “meister” part of things. Mikey explained they are also very proud of their buns and again, rightly so. Perfectly sized, strong, tasty even on its own. The cheese here was in abundance, and got right into the meat with terrific results.Īll of this sat in about as perfect a burger bun as you could imagine. Most of the tomato was taken out – just because that’s my personal preference. Lettuce rarely adds much except to presentation, and it certainly did just that here. The toppings – lettuce and tomato aren’t my favourites. The patty was of a medium thickness, knobbly and chunky, with a fleshy-pink inner core. In my humble view, it is competing with the high street brands on price, but with the premium brands on quality. This is far, far better stuff than its £5 price belies. So, I’ve covered the beer, the fries and the company. But it was the Human League so I’m sure Burger Lad® and Miss Milkshake® particularly would be impressed.Īnyway, Shake Shack prides itself on helping and developing local communities so the selection of locations takes a bit more time.įrom what Mikey was saying, I got the impression that we will see a few more branches in London first, followed by a selection nationwide. ![]() I asked about national expansion and he explained that the company is looking at that, but not rushing.Īh, before I move on – the third initial impression was the music. He also brought me a sample of their house ale, the result of a tie-up with Brooklyn Brewery, to go with the lager I already had. He just grinned a sort of “I could tell you but then I’d have to kill you.” A shame, but absolutely fair enough. Try as I might, I couldn’t get Mikey to divulge the secret. There’s salt in there, but also something else I couldn’t quite put my finger on. I handed him my BL® business card and he offered to bring a sample of the SS crinkle fries without the cheese so I could taste them “pure”. The tomato slices are all uniform in size, the beef is Angus and they are (rightly) very proud of its quality. Shake Shack shows they could and should, but only at high street branches, not at drive-thrus, for obvious reasons.Īnyway, as I was tucking in, Mikey the manager, an infectiously enthusiastic American started chatting to me about the food and the company. The established high street fast food brands sell beer in other countries, I think, but not here. Fast food and beer together is definitely a good thing. I love the smell of melted cheese in the morning. The burger and the cheese fries each had a lot of cheese on them. My first thought was CHEESE and my second thought was BEER. So, anyway a Shake Shack member of staff took my buzzer while I went to the loo, and when I came back, my food was all set out on my table. I can imagine it gets very busy at peak times. Only when I asked where the toilets were, did I discover there was in fact a small indoor section. ![]() I ordered cheese fries because they looked great on the photos. Fortunately they put the little overhead heater on for me, but I still had to keep my coat on. They were very accommodating and helpful. No matter, what was missing in internal communication was more than made up for in excellent customer service. In fact, not only did they have no idea what I was talking about, they weren’t even sure if Shake Shack’s UK Twitter person was in the UK. You’d think it was a New Direction or Nicola Sturgeon concert.Īs for the off menu item, Twitter operator’s assurances fell rather flat. Obsessive queues, as I mentioned above, are just silly nonsense. When I arrived, it wasn’t awfully busy, which was good. Off the menu, the Shake Shack UK Twitter operator assured me, a MeisterShack burger is apparently available too. On the menu, they have the ShackMeister Dog, with its toppings of fried onions. Say that ten times quickly before continuing…. The menu is a right set of tongue twisters, with Burger Lad® having had the Shake Shack Double SmokeShack™ last time. Shake Shack, for the time being, seems to be settled in central London only. Since the fuss around the openings, Five Guys has definitely got the jump on Shake Shack in terms of national spread, opening new branches frequently, and recognising most of the population lives outside the M25. ![]() Enormous queues and the like…ĭon’t get me wrong… I love a good burger, but when I see people queuing like in theme parks in the high season, I find humans a bit bonkers.Īnyway, the two new arrivals seem similar in the sense that they are recent American imports – both offer small customisable menus of high-end fast food. Who hasn’t heard of Shake Shack? Its arrival in Covent Garden last year at almost exactly the same time as Five Guys caused a veritable obsession. All burgers are cooked medium unless otherwise requested. Our proprietary Shack blend is freshly ground.
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